Identity Style Guide

A graphic identity program helps an organization distinguish its print and electronic media from those of other institutions by conveying a look that is easily recognizable, particularly among sets of materials destined for the same audience. When graphic elements such as symbols, typefaces and colors are coordinated in a consistent manner, they convey a unified "family" image and enhance an organization's ability to effectively communicate with others.

Uniform graphic standards, when carried to an extreme, can also hamper creativity and result in a look that is too uniform to be effective or to hold its appeal over time. Accordingly, GTCC's graphic standards are not intended to apply equally to all types of visual design or to prescribe all aspects of a look. Instead, these standards aim to ensure that the use of certain unifying elements coordinate in such a way as to create a clear "family" look within sets of materials destined for the same general audience, as well as a coordinated look between all sets of College materials. The Marketing Department reserves the right to create graphics based on all information provided and with special consideration to the intended audience. Variance from these guidelines will be left to the discretion of the Director of Marketing on a case-by-case basis.

This standards and policies manual serves as a reference guide for members of the GTCC Marketing Department and other employees when producing college communications. It includes approved versions of the College logo, recommended type styles, and design guidelines for a range of materials..

In an effort to ensure consistency and accuracy throughout the design process, the Marketing Department requests that any office desiring assistance with marketing projects such as photography, print, web or video should consult the Marketing Department for design assistance and suggestions prior to the completion of a project.

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